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We're currently at a pivotal moment for companies across all industries. Over the past year, we’ve seen generative artificial intelligence (AI) and other forms of advanced automation burst into the mainstream with real and powerful use-cases. AI has captured widespread media attention, leading executives, investors, analysts, and others to wonder what the long-term impact of this technology will be. Brands that embrace AI are seeing success, while others need to wonder whether they're missing a technology shift at the scale of the early internet.